Saturday, February 22, 2014

Hand Crafted from Nepal

Silver Jewellery day 12th Dec 2013




PRESS RELEASE
Date: 10th December, 2013

Silver Jewellery Day 2013
Organized by: Lalitpur Handicraft Association (LHA), Nepal
Supported by: Deutsche Gesellschaft fur Internationale Zusammenarbeit (GIZ) GmbH
Event managed by: Tyro Media

Silver Jewellery is one of the major handicrafts of Nepal that is being exported to Europe as well as other export markets. The Silver Jewellery sector has been well recognized by the Nepal Trade Integration Strategy (NTIS) 2010, which is an effort of the Government of Nepal in charting a possible course for the development of the Country’s export sector over the next three to five years. The demand of Silver Jewellery is increasing along with the new market that includes European Union, Russia, South Korea and South Africa and Japan. In addition, this sector contributes 13 percent to the total handicraft export from Nepal. The manufacturing and making of Silver Jewellery products has been based on the conventional method with the use of hand tools for production. This has resulted in slow production and high cost per unit. As the export market for Silver Jewellery is being more competitive, there is a strong need for Marketing and Export promotion of Silver Jewellery of Nepal. 


LHA is organizing the “Silver Jewellery day” in Hotel Yak & Yeti, Durbar Marg, Kathmandu on 12th December 2013 with the support from GIZ on behalf of the German Federal Ministry for Economic Cooperation and Development (BMZ) through the Trade Promotion Programme (TPP) to aid to highlight and develop the sector. This Programme works with relevant Public and Private sector actors to support the Silver Jewellery Sector in developing its trade related competencies. This event is thus organized in a partnership of GIZ and Lalitpur Handicraft Association.


Details of the Silver Jewellery Day
·         Date: 12th December 2013, Thursday
·         Venue: Hotel Yak & Yeti, Kathmandu, Nepal
·         Exhibition cum Sale and Live Demonstration: 12:00 – 6:00 PM.
25 different Silver Jewellery stalls will have exhibition on their products, and some will also provide live demonstration on the making of Silver Jewellery products, which will be one of the main highlights.
·         Informative Seminar: 4:00 - 6:00 PM.
Participants and delegates will discuss about the present scenario of problems being faced by businessmen and craftsmen in this industry.
·         Fashion show and Cultural Show: 6:30 – 7:30 PM.
A Fashion show and Cultural show will complement the day where models will showcase jewellery designs, both traditional and modern.
·         Entry: Free entry to all
·         Target visitors: The main target is to attract exporters and importers and buyers to extend potential market in Europe as well as other export market destinations. Target visitors also include the general public – Nepali mass, Diplomats, and foreigners who would like to buy Silver Jewellery products.



Objectives
The Silver Jewellery Day is being held with the following objectives:
·         To provide Small and Medium Enterprises (SMEs) opportunity for potential market for export.
·         To provide information necessary for the Seminar on the process of potential, current scenario of the sector in Nepal, opportunities and market linkages.
·         To focus the event to attract exporters, importers & potential buyers towards the sector.
·         To display new designs based on the demand in the European market.
·         To showcase live demonstration of the process of making a Silver Jewellery product.
·         To provide information necessary for the Seminar for high level delegates to provide information necessary arrangement for market
·         To highlight the Silver Jewellery sector as such to concerned public and private sector actors.

Brief introduction on Lalitpur Handicraft Association (LHA)
Lalitpur Handicraft Association (LHA) is a service oriented non-profit and non-governmental organization of art and artists and handicraft trade of Lalitpur. It has more than 300 members which include artists, manufacturers, wholesalers and exporters of Lalitpur. It works as a liaison between its members and the government and non-government organizations to promote and preserve handicraft business of Lalitpur. To encourage artists and entrepreneurs of Lalitpur, it provides various .handicraft trainings, seminars, symposiums, conferences and organizes exhibitions.  Further, it works to establish relationship with national and international organizations.

Brief introduction on GIZ
As a federal enterprise, Deutsche Gesellschaft fur Internationale Zusammenarbeit (GIZ) GmbH support the German Government in achieving its objectives in the field of international cooperation for sustainable development. GIZ offer customized solutions to complex challenges. The services delivered by the GIZ draw on a wealth of regional and technical expertise and tried and tested management know-how. GIZ operates throughout Germany and in more than 130 countries worldwide. Our registered offices are in Bonn and Eschborn. We have more than 16,000 staff across the globe.

Contact:
Mr.Juni Bajra Bajracharya
General Secretary
LHA
9851079809
junibajra@gmail.com

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